Assma Galuta, aka Asoomii Jay, 25, has been an active YouTuber since 2011 when she began doing hijab tutorials. “I saw a lot of my friends removing their hijab and it made me sad,” she explained, “They were just doing it to fit in with their Canadian friends and they would say ‘I don’t look good in a hijab’ or ‘I don’t feel welcome in a hijab’. I started my YouTube Channel because I wanted to show girls that they could still look pretty and feel pretty and be stylish and wear the hijab.” Her channel became popular internationally with thousands of subscribers on YouTube and tens of thousands of Facebook followers.