A Montreal-based Muslim organisation is hoping to inspire a “new definition of manhood” by encouraging men to be more demonstrative of their love for the women in their lives.

In keeping with this year's International Women's Day theme of“Working Together: Engaging Men to End Violence against Women”, Amal Centre, a counselling and referral organisation for Muslim women affected by abuse, is asking men to wear their hearts on their sleeve, and miniature purple bow ties on their lapels in honour of their wives, mothers and sisters.

Nestled between the fruit markets and video stores on a busy street in St-Laurent, many may pass by the modest bureau of the Amal Center for Women without a second glance. An inconspicuous sign at the front door leads the way up a flight of stairs to the center's office, where Muslim women from different parts of the city come together to bring hope to those that need it most.